Folio 12 Abet Innovation (Embrace a new concept today)
Orginal Concept and execution: Naimark & Barba, Inc.
Photography: Id Issacs
Publisher & printed by Sanders Printing Corporation
Concept and Implementation by Naimark and Barba, Inc.
Folio 12 was conceived and executed by Naimark and Barba, Inc. This your advertising/marketing agency has been particularly adept at presenting complex and esoteric concepts and products in exciting and eminently understandable ways. Indeed, this group often functions in product areas that would seem to defy attempts to create simple yet powerful communications, but even with difficult subject matter. Naimark and Barba manages to generate excitement with imaginative, effective presentations.
Sanders asked this agency to pick a subject, any subject for Folio 12 and to develop it in a way that might demonstrate their abilities. Their response to this challenge was to make us all face man's tendencies to resist change and to misjudge our ingenuity in solving impossible problems. Folio 12 is certainly a fine example of Naimark and Barba's ability to deliver a high impact message.
Naimark and Barba, Inc., 185 East 38th Street, New York, New York 10016, 212 LE 2-4566.
Photography by Ed Issacs
All of the photographs in Folio 12 were made by Ed Isaacs, a perfectionist behind the cameras and in the darkroom, whose ample and versatile talents have been utilized by magazines (House & Garden, Seventeen, American Home) and agencies (Doyle Dane Bernbach, Young & Rubicam, J. Walter Thompson, Benton & Bowles, BBDO, Ted Bates) for a wide variety of clients (Air France, Clairol, DuPont, Texaco, IBM, Squibb). Ed Isaacs has a unique ability--as his stirring photographs for Folio 12 clearly demonstrate--of infusing drama into even ordinary subject matter. Mundane, over photographed objects become distinctive and exciting when Ed Isaacs is doing the shooting.
Ed Isaacs Studio, 18 East 17th Street, New York, New York 10003, 212 MU 5-5620
Typography by Graphic Arts Typographers, Inc.
Typography for Folio 12 was the work of Graphic Arts Typographers, Inc., a high quality full service typographic organization whose clients include such names as: Doyle Dane Bernbach; Wells, Rich & Greens; Ketchum MacLeod & Grove; and BBDO.
Graphic Arts Typographers, Inc., 401 Park Avenue South, New York, New York 10016, 212 889-6060
Mechanicals by William Reduto
With an eye for the appropriate and the motivation and execution of true craftsman, William Reduto turns out work that ranks with the best. If you want to judge the quality of a man's mechanicals, ask a printer. Ask Sanders about William Reduto.
William Reduto, 527 Lexington Ave., New York, New York 10017, 212 PL 5-0368
For further reading resistance to innovation:
- "Technological Innovation" Its Environment and Management." U.S. Department of Commerce, Superintendent of Documents, U.S. Government Printing Office, Washington, D.C. 20302 $1.25 (1967)
- "Concentration, Invention, and Innovation." Hearings before the Subcommittee on Antitrust and Monopoly (May, June 1965), Superintendent of Documents, U.S. Government Printing Office, Washington, D.C. 20302 $1.25
- "Technology and Change," Donald A. Schon, Dell Publishing Company, Inc., New York (1967)
- "Erroneous Predictions and Negative Comments Concerning Exploration, Territorial Expansion, Scientific and Technical Development," N. T. Gamarra, Legislative Reference Service, Library of Congress, Washington, D.C. 20541 (1969)
- "Managing Technological Innovation," Donald R. Schoen, Harvard Business Review (may-June 1969)
- Technology, Management and Society," Peter E. Drucker, Harper and Row, New York (1970)
- "Future Shock." Alvin Toffler, Random House, New York (1970)
Published and printed by Sanders Printing Corporation
Folio is published by Sanders Printing Corporation for two reasons: It provides a showcase for the talents of individuals and organizations whose work in graphic communications is outstanding while also serving as an example of the printing we do.
For other examples of printing by Sander, for insight into our performance, professionalism and prices--or adherence to tight schedules--speak to some of the 50 typical Sanders customers listed below. Then speak to us.
Companies and Museums
American Broadcasting Company; American Museum of Natural History; Babcock & Wilcox; Brooklyn Museum; Chase-Manhattan Bank; Ciba-Geigy Corporation; Colt Industries; GAF Corporation; Great Northern Paper Company; Mead Papers; Metromedia; Metropolitan Museum of Art; Museum of Modern Art; Oxford Paper Company; Perkin-Elmer Corporation; Picker Corporation; Simmonds Precision; Simon & Schuster, Inc.; J.P. Stevens & Co., Inc.; Thonet Industries; U.S. Industries; USV Pharmaceutical Corp.; Western Electric Company; Westinghouse Broadcasting; Westvaco.
Aron & Falcone; Peter Maxwell Barlow; Bordnick & De Carlo; Chermayeff && Geismar Associates; Richard Danne (New Center); Al Ross (Design Organization); Eisenman & Enoch; Philip Gips; Graphics Institute; Incentra; Marvin Israel; Mo Lebowitz; Mayo-Infurna Design; William McDade; Nick Mielcarek; Tomoko Mibo; Phil Miller; John Morning; Page, Arbitrio & Resen; Bennett Robinson; Arnold Sakes; Sheldon Seidler; George Trivellini; George Tscherny; James S. Ward.
That prestigious listing might suggest that printing by Sanders meets the needs of sophisticated buyers. (And that would be fine.) What would not be fine, however, is the reflex response: "We can't afford Sanders quality." Before you reach that point and settle for something else, ask us to prove that Sanders' prices are indeed competitive. That doesn't cost anything.
Sanders Printing Corporation, 350 Hudson Street, New York, New York 10014, 212 691-1070
Folio is presented as a tribute to individuals and organizations whose work in graphic communications merits acclaim.
Candidates for inclusion in Folio are considered whether or not they have already achieved widespread recognition.
Selection of those to be saluted is made on the basis of outstanding talent and unique accomplishment, demonstrated over a sustained period of time. Earnest consideration will be given to all candidates suggested. Previous issues of Folio were prepared by Chermayeff & Geismar; Louis Silverstein (New York Times Promotion); Papert, Koenig, Lois; George Tscherny; CIBA Design Staff; Gaynor & Ducas; School of Visual Arts; Push Pin Studios; Mo Lebowitz; Herb Lubalin.
Camera-work and Plates
Cover: Color separations made form 35mm, chrome by indirect screening method. Printed from negative-working plates.
Text: Sanvure II halftone negatives shot with special ranges required for that process. Printed from negative-working plates.
Presswork and Ink
Cover: Printed on pair of Miehle "38" tow-color presses running in tandem. Standard process color inks.
Text: The Sanvure II process requires one pass on a two-color press. A Miehle "49" two-color was utilized for this job. The nonreflective ink essential to the Sanvure process was developed and is manufactured by us.
Finishing and Binding
Cover: Mead Mark I Cover, 10pt.
Text: Mead Black & White Dull Offset Enamel Text, Shade 1070 White, Sub. 100.
SANDERS PRINTING CORPORATION
350 HUDSON STREET, NEW YORK, N.Y. 10014, 212 691-1070