Great reading material --
on marketing and selling high-tech products to mainstream customers:
CROSSING THE CHASM
Geoffrey A. Moore
on how to survive with your creativity
ORBITING THE GIANT HAIRBALL - A Corporate Fool's Guide to Surviving with Grace
by Gordon MacKenzie
Best book I have read on influencing (or if we use the politically incorrect term...manipulation) people. I think everyone should read this to understand how we are influenced AND how we can easily influence others.
INFLUENCE: Science and Practice (3rd Edition)
by Robert B. Cialdini
Harper Collins Publisher
THE NEW PIONEERS The Men And Women Who Are Transforming The Workplace And Marketplace
by Thomas Petzinger, Jr.